Apply for private coaching
Private 1:1 · 6 months

Balanced Thinking.
Your Millionaire Results.

Six months of private coaching with Shirley, built entirely around your business. One monthly session, a custom financial reporting suite made for you, and direct support between calls, so you stop guessing and start leading with your numbers.

By application. A short call first, to make sure it's the right fit on both sides.

Shirley, founder of Balanced by Shirley

Hear from clients who stopped avoiding their numbers first.

▶ Judy
▶ Laura
▶ Sharon

When your energy and your numbers are aligned, the profit follows.

You have the vision. You've proven you can sell. What you haven't had is someone sitting inside your actual numbers with you, month after month, building the system that turns revenue into real wealth.

The group room works beautifully for a lot of women. But you're past the point where a curriculum and a cohort is enough. You want it built for your business specifically, at your pace, with someone who is only looking at your numbers when we're together.

That's what this is. Not a course. Not a template library. A private financial partnership for six months, with a full reporting suite built around your business and a person on the other end of WhatsApp when you need her.

You've had your biggest revenue month ever and still don't feel financially secure.
You can sell with total confidence, but go quiet the moment profit margins come up.
You review your numbers and still don't fully understand what they're telling you.
You're making more than ever and the anxiety has gotten worse, not better.
You're making decisions on vibes, because the numbers still feel like another language.
You've outgrown generic templates and need something built around how your business actually runs.

"What you are feeling isn't just a strategy problem. It's an energy problem. And it's completely solvable."

— Shirley

Shirley, founder of Balanced by Shirley

Hi, I'm Shirley. I built this for the woman who's ready to go deeper.

15+ years
Corporate finance
7 years
Financial growth coaching
1:1
Fully private, fully custom

I spent over 15 years in corporate finance. I was good at my job, but I never felt fully aligned with what I was doing, and my body eventually made sure I listened. In 2016, everything changed. I spent 10 months bedridden, completely disconnected from myself.

It was through stillness, forest walks, and studying mindfulness that I discovered something: financial blocks aren't just mental. They're held in the body. The same energy work that healed my back is what now unlocks wealth for my clients.

After years of coaching women through their financial growth, I built this private container for the ones who want that work done entirely on their own numbers, with me building the reporting system myself and teaching them to run it like a CEO.

You've tried to fix this before.

And it hasn't worked, not because you're bad at business, but because everything you've tried has only addressed half the problem.

A generic course

Built for everyone, so it never quite fit your business.

Outsourcing and hoping

Handing your numbers to someone else and stepping back, without ever understanding them yourself.

Setting more revenue goals

Money comes in and goes out so quickly, the target never changes how it feels.

Spreadsheets you never open

The thought alone gives you anxiety.

Waiting for year-end accounts

So your accountant can tell you whether you had a "successful" year.

Doing it all alone

Because no one's ever built the system with you, inside your business.

The four phases we move through together.

This is the same framework at the heart of the Balanced Millionaire Method, built privately around your business, your pace, and your numbers.

01

Audit & Clear

We start where it actually begins: your relationship with money. A financial mindset audit, identifying and releasing your money blocks, and an honest review of exactly where you stand today.

02

Structure & Understand

I build your custom financial reporting suite, your sales structure, profit margins, offer pricing, and your Profit and Loss, in plain language, and I train you personally on how to read and use every report.

03

Design & Project

You become the architect. We build your financial future together, your goals, milestones, and projections, using the reports we've built so you can make decisions with complete confidence.

04

Regulate & Integrate

Manifesting, cycle tracking, gratitude practices, real-time financial reviews. You stop waiting for year-end accounts and start running your business like you have your own finance department on call, because for six months, you do.

What's actually included.

No curriculum to work through alone, no generic templates. Everything here is built for your business specifically.

Six private coaching calls with Shirley

One session every month for six months, going deep on your numbers, your blocks, and your next moves. Not a quick check-in, a real working session.

A full custom financial reporting suite

Built by hand for your business, not a generic template. Your reports are designed around how your business actually runs.

Personal training on every report

You'll learn exactly how to read, update, and use each one, so you're never staring at a spreadsheet that means nothing to you.

Ongoing support on WhatsApp

Direct access to Shirley between calls, so questions and money moments get worked through in real time, not saved up for next month.

A faster pace, built around you

No cohort schedule to keep up with. Higher-touch accountability and a container that moves at the speed your business needs.

What you're leaving behind. What you're stepping into.

Where you are now

  • Going quiet when profit margins come up
  • Making decisions based on vibes, not data
  • Earning more and somehow feeling less secure
  • Not knowing if you can afford to hire or scale
  • Managing your finances with tools built for someone else's business
  • Discounting your services because you think no one wants to buy

Six months, one business, fully private.

Everything built around you: monthly private calls, your custom financial reporting suite, and direct support between sessions.

€5,000

paid in full, or €999 × 6 months

Apply for private coaching

Applications are reviewed personally by Shirley. If it's a fit, you'll get a short call to talk through your business before we begin.

Is private coaching right for you?

This is not for you if…

  • You want someone to just do your finances for you, without understanding them
  • You're not willing to engage with the mindset side of money
  • You're looking for a quick fix that doesn't require any action
  • You'd rather be in a group room working through a curriculum
  • You're not ready to invest in yourself and your business at this level

This is for you if…

  • You're running a service-based business and ready to stop avoiding your finances
  • You want a financial system built specifically around your business, not a template
  • You're ready to do both the mindset work and the practical strategy
  • You want direct, personal access to Shirley for six months
  • You're ready to show up, do the work, and implement what you learn

Still thinking? Let's talk it through.

Do I need a finance background to join? +

Absolutely not. This was built specifically for women who don't have one. Whether you've never looked at a Profit and Loss or you just don't know what to do with yours, we start exactly where you are.

How is this different from the group programme? +

The group container gives you weekly calls, community, and a shared curriculum. Private coaching gives you a monthly session that's entirely yours, a financial reporting suite built by hand for your business, and direct WhatsApp access to Shirley between calls, at a faster, more personal pace.

I already have financial support in place. Do I still need this? +

Yes, and here's why. The people managing your numbers record them and file them. Neither of them teaches you how to understand, use, or feel good about them. That's what this is for.

What happens between our monthly calls? +

You'll have ongoing support on WhatsApp, so questions, money moments, and quick decisions don't have to wait a month. The monthly call is where we go deep; WhatsApp is where we stay connected.

What if I can't afford it? +

I understand this is an investment. I'd encourage you to ask yourself, what can't you afford? Not this one-time investment, or continuing to put effort into making more money in your business while still watching it leave as fast as it came in.

How do I get started? +

Apply below. Every application is reviewed personally by Shirley, and if it looks like a fit, you'll get a short call to talk through your business before we begin.

You've been ready for this for a long time.

You've built something real. You work hard. You deserve a financial system built entirely around your business, and someone in your corner every month to make sure it works.